LifeStyle · B2C
FocusCall
An assistant that calls instead of notifying — built for how ADHD attention actually works.
About
An assistant that calls, not a push you swipe away
FocusCall is a reminder app that phones you instead of sending a push. The idea came from r/ADHD: thousands of people saying they have tried every task app and ignore every notification, and that what they actually want is what wealthy people have — an assistant who calls.
My own product: concept, flows and the mobile app, for iOS and Android.
Problem
A push is easy to dismiss. A call demands an answer
A push is easy to dismiss and easier to never see. A phone call demands a binary answer: pick up or not. For someone with ADHD that difference is the whole product.
The community was explicit about the rest: it has to call again if you do not answer, it must never shame you, and it should be a voice with a name, not a robot.
Solution
Say it out loud, get the call, answer with one key
Designed the loop around the call itself: say the task out loud, get the call at the right minute, answer with one key — done, in an hour, tomorrow. Nag mode escalates if nobody picks up.
Calendar sync turns events into calls automatically. The interface stays quiet on purpose — the app's job is to interrupt at the right moment, not to organise a life.
Geo + calendar
Reminders fire by location and calendar event
Zero upkeep
Nothing to track, no time spent on lists
Live
Available on the App Store